Perdue Chain Operators - culinary support, business strategy and marketing resources

WHAT DOES YOUR BRAND STAND FOR?

The restaurant industry grapples with countless challenges: Sales. Growth. Differentiation in an overcrowded market. Can you afford to ignore the way your Brand is perceived in the market? Can you afford to keep marketing to the wrong guest? Can you afford to spend marketing dollars and NOT generate return on investment?

BrandStand Marketing Group will help you understand how your Brand is perceived, how to target the right guests, and how to maximize your return on marketing investment.

BrandStand Marketing Group is the premier Restaurant Brand Positioning, Management & Communication Strategies Firm in North America. BrandStand Marketing Group blends the art and science of marketing to help some of the foodservice industry's leading companies grow their brands with precision and profitability.

We are restaurant people connecting restaurant companies with restaurant guests.
We've mastered the science of data collection & analysis to deliver the art of creative & intuitive marketing solutions.
Our results speak for themselves...higher traffic, higher sales and higher profits. Bottom line.

Since 1999, we have blended visionary Brand Positioning attributes, advanced Brand Management techniques and creative Brand Marketing strategies to create a peerless company that is dedicated to your future.

Timothy Cusick, Founder & CEO

Founder & CEO of BrandStand Marketing Group, the premier Restaurant Brand Positioning, Management and Communication Strategies firms in North America
Co-Founder and Sr. Vice President of Operations of The Silver Diner, a highly successful multi-unit concept in the Mid-Atlantic region
Founder of Memphis Blues, a successful multi-unit barbecue concept in the Northeast
Highly respected and sought after facilitator and speaker

At Brandstand Marketing Group, we sell sales.

Menu Analysis

DEVELOPING YOUR VISION

Highly profitable menus require a blend of engineering techniques, costing strategies, and effective creative design. BrandStand Marketing Group translates empirical data and analytics of your current menu into a series of recommended strategies and tactics that become a blueprint for a new menu design and application.

Building on the analytics, we can fully design a menu that expresses your restaurant’s personality, focuses your overall operations, promotes profitability and keeps your brand fresh in your customer’s mind.

Menu Analysis
Based on the menu, marketing and operations data provided analysis information will include:

Observations about overall menu design
Historical menu characteristics
Category comparatives with recommended deletions, sequencing, and price points
Recommended engineering, highlighting and design changes
Financial model showing the hypothetical resulting flow-through profit

Menu Overview Report
Utilizing the findings of the menu analysis, client questionnaire and material review, BrandStand will develop and present a conference call of recommendations to include menu layout, product focus and feature, menu best practices, pricing placements and targeting recommendations.

Full Menu Layout & Design
BrandStand Marketing Groups award winning design team will bring your menu to creative life from creative brief to final menu. Design includes all graphics, placement layouts, menu descriptions and pricing placements to final menu design.

Process

DON'T JUST BE SEEN, BE EFFECTIVE

The BrandStand Marketing Group team combines a wealth of foodservice industry expertise, award-winning creative, and tight marketing management skills to deliver spot-on analysis, insightful strategy and results-oriented marketing tactics.

Sales
Our empirical process is designed to deliver more customers who visit more often and spend more money. As a result, our clients have experienced an average unit sales volume increase of 5% per year over the last 5 years.

Execution
BrandStand Marketing Group is a full-service brand and marketing management agency. We don't hand over manuals and leave you to do the work. We do the work for you, from idea creation to tracking redemptions. In fact, our largest clients spend virtually $0 on in-house marketing department expenses.

ROMI
Return on Marketing Investment is our focus. Whether you measure gross sales, guest counts, average unit volume or bottom line profitability, BrandStand Marketing Group delivers a demonstrable return on your investment in your brand, your marketing program and in our team.

Growth
Our clients are movers & shakers, ready to capitalize on the trends and opportunities in the market. BrandStand Marketing Group has helped develop over 40 concepts in the last five years, and our top five clients have over 1,000 units currently in development.

Case Studies

POSTIONING, PLANNING AND ALIGNMENT STRATEGIES

BrandStand Marketing Group is about results. Bottom line.
Our clients have come to expect it, and we deliver.

Emerging Gourmet Pizza Chain
Challenge	Differentiate a hot, new emerging pizza chain with a special focus on organic products from a sea of established players.
Solution	BrandStand Marketing Group completed a Brand Audit to fully understand the concepts brand and guest. Based on the data, the brand was refined and a series of knowledge-based marketing campaigns focusing on "organic" and "healthy way of life" messaging were implemented to educate consumers about what makes this concept so special.
Results	Pizza chain experienced over 18% AUV growth in the first year of working with BrandStand Marketing Group. Today, they have gone from 21 to 100+ units.

Fast Casual Grill
Challenge	Looking to bring in some new guests, this concept needed an agency that could bring more customers through their doors.
Solution	The Best Guest Modeling Process allowed for highly targeted marketing campaigns that were consistent throughout the company.
Results	BrandStand Marketing Group’s first campaign resulted in a 20+% redemption rate that gave this restaurant the results they were looking for.

Traditional Casual Dining
Challenge	Build on the classic diner concept, and make it unique to consumers without breaking from deeply-held perceptions of an American icon.
Solution	BrandStand Marketing Group repositioned this concept as a place to experience American Classics for Today's Tastes, allowing them to send a message to consumers that they are the traditional diner experience, with a more modern, unique flare.
Results	Restaurants have reported sales increases consistently over the course of their relationship with BrandStand Marketing Group and are looking forward to continuing their success with their 2010 re-branding strategy.

Quick Serve Deli
Challenge	To help the popular 30-year old concept face modern competitive intrusion and support continued expansion, while staying true to its roots.
Solution	After completing a Brand Audit and recommending a more modern and more efficient prototype unit, BrandStand Marketing Group has acted as their fully-outsourced marketing department, executing a consistent targeted marketing plan and improving the tracking of Return on Marketing Investment.
Results	Fans remain enthusiastic and loyal, and the concept is preparing to open several new stores in the next year. They have stayed true to their brand positioning and marketing discipline, and have experienced a 2.1% growth in sales even in this tough economy.